Trunk Show

We’re hosting a trunk show!

• July 15th (Wed): Actual suppliers on site (Frames by Carrera, and Lenses by Shamir)
• July 16th and 17th: Suppliers not present, but the savings continue!

So what IS a Trunk Show anyway?

It’s when frame/lens suppliers come on-site to showcase the entire collection directly to the clients (while also providing exclusive savings.)

But why would they do that?

From their perspective, it helps generate a buzz (think “marketing”) and from our perspective it lets us offer our clients a little something special that they might not normally have considered because of the extra savings (a second or third pair, an upgraded mirror coating, etc.)

What kind of savings are we talking about?

We’re talking 50% off for Carrera eyewear (check them out here) and all Shamir lenses — from readers to specialized progressives!

Clearly the goal isn’t making a profit — instead it’s all about showcasing the products and services. We get the word out about what we offer, and you get to enjoy the extra savings!

That’s why it’s the perfect win-win 🙂

So how do I participate?

Just walk on in!

Come Wednesday July 15th if you want to see the suppliers directly. If you can’t make it, we’re still honouring the savings on Thursday the 16th and Friday the 17th.